You
have enough credentials in the field to address an audience of executives with
confidence. But do they know enough about you to sit up and pay attention?
There
is nothing more boring than to hear a speaker describe their background and
list all their accomplishments…except in the briefest of introductory comments.
And, besides, it can be rather difficult to toot your own horn enough when you
are addressing a group of individuals who are highly successful in their own
right.
The
solution, according to executive selling training pros, is to introduce
yourself ahead of time…before your meeting. Send a letter to the meeting
invitees. You can begin with acknowledging that you are looking forward to the
session and to discussing “Topic A.” Then describe your background relevant to
this subject.
It
seems less boastful to establish your authority and expertise in writing rather
than in person….and your audience will now be primed to listen well to what you
have to say.
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