Selling to executives is different.
Executive barriers are higher and more complex to hurdle.
Before executives or senior directors approve a purchase decision, they need to understand specifically how the product or service will specifically impact their overall corporate goals.
To sell to these high level decision makers successfully, you must be able to effectively accomplish 3 main objectives:
- Identify your target customer's key business and financial goals, objectives, strategies, and operating issues
- Link your ....Learn more