Are You Doing What it Takes to Stand Apart from Your Competition?

If someone were to ask you, "What differentiates your company from its top competitor?"

1. What would you say?
2. What would a colleague say?
3. Most importantly, what would your customers say?

On the surface, many organizations appear to offer similar solutions. Certainly a quick look at most websites would suggest the same. And because, like your organization, your competitors are continually enhancing and expanding their offerings to impact the success of their executive selling efforts, the distinctions become even more blurred.
Ultimately, knowing a few key things can make the difference between weathering the current economic storm, capitalizing on sales competitive advantage, and failing.